X Ultimate Playlist
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Case Study

Ultimate Playlist

The Ultimate Playlist App is a revolutionary internet radio platform that offers users a unique opportunity to win cash rewards simply by listening to music! This innovative app, powered by the Arizona Lottery, brings a new dimension to radio contests by providing a chance to win daily cash prizes and participate in a jackpot game.
Marketing

MARKETING

Our Strategy

In response to these challenges, we developed a multifaceted marketing strategy with clear intent: create a strong value proposition, showcase the rewards, and engage users through strategic channels. We crafted messaging that highlighted the unique value of the app – earning cash rewards while enjoying music. We emphasized the simple process as well as the exciting opportunities for both daily cash drawings and the jackpot game.  

App Store Optimization

To incentivize engagement and participation, we designed in-app prompts and notifications to guide users. We lead them through the process of listening to playlists, rating songs, and adding them to their Apple Music playlists.

App Store Optimization

To incentivize engagement and participation, we designed in-app prompts and notifications to guide users. We lead them through the process of listening to playlists, rating songs, and adding them to their Apple Music playlists.

AD Creative

We created all sorts of engaging content, including video tutorials on how to use the app, success stories of previous winners, and explanations of the jackpot game. We shared this content across social media and within the app. The Ultimate Playlist App established itself as an entertaining platform with potential financial rewards.

THE DATA

A look at Ultimate Playlist’s performance by the numbers

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