The Best Social Media Scheduling Tools for Success

Are you overwhelmed by trying to keep up with scheduling social media content regularly? If you find yourself struggling to post consistently or in a timely manner, the answer is simple; you need a content management system. But with a huge variety of systems available, how can you know which is right for you? That’s […]

The Importance of Audience Segmentation

What is audience segmentation? According to Wikipedia, audience segmentation is a marketing strategy that involves dividing people into various subgroups based on a variety of factors. But how does this relate to you as an app marketer? Often, new app marketers will develop a generic message, send that message out to their entire audience, and […]

Why You Need a Social Media Manager

If you’ve reached the stage where you’ve moved past mobile app development and on to mobile app marketing, you may be wondering whether or not you should hire a social media manager. You may be unsure whether they are truly worth the investment or not. Truthfully, a social media manager can be the difference between […]

Common Mobile App Marketing Myths to Avoid

The mobile app industry is continuing to grow day by day as more and more people develop mobile applications that they desire to put on the market. Because the market is growing, there are many voices that are contributing to the conversation but not all of them are useful. Unfortunately, there are many myths surrounding […]

SEM Nexus Named a Top Digital Marketing Agency in New York

SEM Nexus is proud to announce that we have been recognized by DesignRush as one of the Top 30 Digital Marketing Agencies in New York. DesignRush is an online guide created to, among other services, help businesses find the best digital marketing company for them. They analyze and rank hundreds of agencies to help brands […]

Digital Marketing Solutions for App Marketing in 2021

Online marketing companies are constantly updating their strategies to keep up with changing trends in the digital world. Because of the fast pace of the internet, some solutions may become less effective from year to year. However, some strategies are strong enough to withstand the test of time. Here are three digital marketing solutions that […]

Getting Your App Exposure With Google Play Store Ads

The first big step into app marketing is advertising at the sources, the App Stores Marketplaces.  Keyword based ASO marketing strategies have created the backbone of your app’s marketing, but now is time to push slightly beyond organic searches.  Google Play Store Ads are a great way to help you reach Android device users through a search within the […]

How to Boost Your App Conversions With Apple Search Ads

After your app is developed and live on app stores; its time to hit app marketplaces and get your new app exposure.  A great way to get your foot in the door with app advertising would be to invest in Apple Search Ads.  Apple Search Ads give your app exposure on the Apple App Store through keywords linked to […]

The Importance of App Store Keywords Research

When marketing your app, one of the first things you come across is how to optimize your app’s exposure on the app store.  Before running into ads, you have to make sure your app is best explained and displayed on app store marketplaces.  App Store keywords research is done in order to find the best […]

Influencer’s Guide: Social Media Marketing

Are you on the rise to becoming a social media influencer? If you are, here are some tips that will help you get yourself picked up by a social media marketing agency.  First things first, make sure you are easy to contact.  Be sure to include your email in your bio; agencies need a way […]


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