The Curse of Knowledge: What It is and How to Avoid It

When it comes to app development and app marketing, new apps have a few hurdles to surpass in order to achieve success. One of these hurdles is the curse of knowledge. This concept can affect all creative steps of the app’s development, from explaining the app to a marketing agency, to writing brand messaging, website […]

How An SEO Blog Can Help Your Business Grow

There are many factors that go into making your business successful and well known. Whether you have an app that you want to gain traction, or a service that you want to offer, it’s important to be able to find ways to gather new leads and interest back to your site. A great way to […]

Our Top 5 Most Profitable Niches for Mobile Apps

One of the first and most important steps in app creation is conducting research in order to get specific. You might have a great idea, but it needs to be narrowed down successfully in order to evolve into a unique app that keeps users interested. One of the best ways to do this is to […]

Conducting Market Research for Your Mobile App

Mobile app development can often seem like a daunting field. After all, you may have a great idea for a mobile app that could fly off the shelves of the Google Play and Apple Stores, or you could have an idea that seems to crash for no particular reason. In reality however, the reasons behind […]

SEM Nexus Named a Top Digital Marketing Agency in New York

SEM Nexus is proud to announce that we have been recognized by DesignRush as one of the Top 30 Digital Marketing Agencies in New York. DesignRush is an online guide created to, among other services, help businesses find the best digital marketing company for them. They analyze and rank hundreds of agencies to help brands […]

Why Startup Apps Fail: The Market Need for App Ideas

The sad truth is that most startup businesses and startup apps fail.  Startups need a proper budget plan and a firm understanding of their market need in order to succeed.  Time after time startups launch and grow, but fade out due to poor planning and running out of funds.  Marketing agencies with connections to VC […]


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