Freelance work has always been around, and it’s only gotten easier to pick up a side hustle. Especially with the COVID-19 pandemic still running its course; many people have been out of a job, or just have a bit more spare time on their hands. So why not pick up another trade! Or even, start developing an app!
Creating a well rounded gig economy app isn’t as straightforward as you think though, there are some things to keep in mind when looking to be the next TaskRabbit or fiverr. Reaching out to a professional app advertising agency would definitely help in getting your app on the market the right way.
The rise of the freelance workforce has been on a steady increase since 2017. This demand for freelance workers has brought the need for more platforms to find and hire these workers. This is where gig economy apps come in.
Why Turn to Gig Economy Job Sites
Flexible schedules, variety of work, and easy application. These are just a few reasons why someone would pick up on freelance work. Jobs can be obtained at an instant and wages can be provided by task completion, hourly, or by contract. Here are some of the most common types of gig economy work:
- Independent Contractors
- Seasonal Workers
Creating an Easy to Use Free Market Economy
When creating the next big gig economy app, there are a few things to keep a close eye on. Starting from the top, make sure your gig economy app appeals to both workers and users evenly. Be professional on the business end and give a freelancer everything they need to show why they should be hired. An effective tracking system for past jobs, orders, payments, and feedback is a great way to increase the chances for a freelancer to get the right job and for a business to find the right worker.
Make the app simple and efficient for both employers and freelancers, usability is the number one goal of any app. People want the least amount of work in finding the real work. Standout from the other gig economy apps. Do this by engaging with your loyal users and have your app’s features function at a high level. Use long term rewards and push notifications to help strengthen your user retention rates. Payments, scheduling, job rates, reviews, and timing should all be both reliable and easy to use when it comes to the gig economy market. Different payment models are a good idea for both freelancers and businesses, being that this is a short-term workforce marketplace.
Pros and Cons of Gig Economy Apps
For the most part, you’re not going to make a real living on gig economy jobs, unless you really hustle. Moderate pay, no benefits, inconsistency, and hectic taxes are the most common things that hold gig economy jobs down. Freelance work is great for pulling in a few extra bucks on your spare time, but it is tough to make it a primary source of income. This is why gig economy apps are the go to method of finding freelance work. The app is there when you need it. And when you don’t, time and work isn’t wasted. A gig economy app doesn’t have to be the flashiest, it just has to do what it is set out to do. And then continue to improve.