Blog - SEM Nexus

Resources

Resources and insights from the SEM Nexus team

The Influencer Spectrum: Choosing the Right Voice for Your Brand

The 7-Second Test: Can Your App Store Page Pass?

Understanding the Employee Lifecycle: A Key to Organizational Success

The CTA Test That Changed Everything

Stop Focusing on Features, Start Selling Outcomes

Users Don’t Trust Your App—Fix That in 3 Clicks

Want More Installs? Fix Your Screenshots

The Retention Trick Hidden in Your Settings Page

The One Button That Boosted Our Conversions by 43%

Users Hate Pop-Ups — But These 3 Convert Like Crazy

The Hidden Cost of Silent Users: Why Engagement, Not Just Retention, Is Your Real Metric